Anheuser-Busch is canning water instead of beer at its Cartersville, Georgia, plant in order to aid flooding victims in be Texas and Oklahoma.
Some 50,000 cans of water will be given to the American Red Cross who will then deliver them to the states that have been hit heavily by
heavy rain and flooding, reported WXIA-TV.
Anheuser-Busch officials told NBC News that about 2,000 cases, each carrying 24 cans, are expected to reach affected communities in Texas and Oklahoma this week. American Red Cross spokesman Jordan Scott said the organization is working out logistics with the beer company to get the cans where they are needed the most.
"Oklahoma and Texas are in an unprecedented situation," Scott told NBC News. "There are a lot of folks in need and everyone's coming forward to help out."
At least 25 people have died from heavy storms and floods in Texas and Oklahoma over the past week while at least a dozen more still missing.
"Relief workers and people in the region are in need of safe, clean drinking water, and Anheuser-Busch is in a unique position to produce and ship large quantities of emergency drinking water," Peter Kraemer, vice president of supply for
Anheuser-Busch, said in a company statement earlier this month.
"Our local distributors help identify those communities most in need, and work with relief organizations such as the American Red Cross to make sure the water gets where it’s needed," Kraemer continued.
This is not the first time Anheuser-Busch has canned water to send to distressed areas. Last year, the company sent 50,000 cans of water to Toledo, Ohio, when the city faced a city-wide water ban for several days after high levels of microcystin were found in its
drinking water, reported the Detroit Free Press.
"Since 1988, Anheuser-Busch has donated more than 72 million cans of emergency drinking water following natural and other disasters," the company said on its website in 2014. "Helping communities cope with disasters has been an Anheuser-Busch tradition since 1906 when Adolphus Busch made a donation to the American Red Cross for victims of the San Francisco earthquake."
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