"Carpool Karaoke" will be distributed by Apple Music, giving the host of "The Late Late Show with James Corden" a new forum for his zany segment that has become a viral sensation.
Apple music will make "Carpool Karaoke" available to its members around the globe as the company attempts to drive more online activity for its streaming-music branch,
stated Variety.
In "Carpool Karaoke," Corden drives around with celebrities and musicians singing hit songs. The segments have featured everyone from top-charting hit-makers like Adele and Justin Bieber, actors George Clooney and Julia Roberts, to first lady Michelle Obama.
The series has drawn a huge response online, attracting 830 million views on YouTube since it debuted in March 2015,
according to The Hollywood Reporter.
"We love music, and 'Carpool Karaoke' celebrates it in a fun and unique way that is a hit with audiences of all ages," said Eddy Cue, the senior vice president of Internet software and services for Apple. "It's a perfect fit for Apple Music — bringing subscribers exclusive access to their favorite artists and celebrities who come along for the ride."
The series' most recent buzzy clip came last week when Obama appeared with rapper Missy Elliott, generating over 34 million YouTube views since July 20.
"We couldn't be more excited to be partnering with Apple Music on this exciting new series of 'Carpool Karaoke,'" Ben Winston, executive director of "The Late Late Show," told Variety. "The joy of 'Carpool' is both the intimacy it creates, while seeing the love our passengers have for music. Where better to showcase that than with Apple Music."
Cue told The Hollywood Reporter in a recent interview that Apple has been looking to get involved in projects that are tied to their products, especially Apple Music.
"We're not in the business of trying to create TV shows," Cue said. "If we see it being complementary to the things we’re doing at Apple Music or if we see it being something that's innovative on our platform, we may help them and guide them and make suggestions. But we're not trying to compete with Netflix or compete with Comcast."
The Hollywood Reporter stated that since last spring, Winston and Corden had been seeking interested partners for "Carpool Karaoke."
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