Doritos Loaded, Melted Cheese-Stuffed Bites, Rolled Out at 7-Eleven

A new snack, Doritos Loaded, launched at 7-Eleven stores on Wednesday to a mix of enthusiasm and snickers.

The triangular snacks combine melted American, Romano, and cheddar cheese coated with Doritos Nacho Cheese flavor and seasonings.

Available only at 7-Eleven and selling for $1.99, the snack is targeted at millennials.

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In a review for the Chicago Tribune, Kevin Pang compared Doritos Loaded to people he has dated: “Tempting at first, a terrible idea in retrospect, and once again, I am dumb enough to fall for it.”

Doritos Loaded was developed by PepsiCo and 7-Eleven and tested in Washington, D.C.

With 1,070 milligrams of sodium, the snack has some health advocates concerned.

"Considering PepsiCo's vow to move in a healthier direction, it's disappointing to see the company 'innovate' such a junky food," said Michael Jacobson, executive director of the Center for Science in the Public Interest, USA Today reported.

Twitter reactions were mixed.

I'm unimpressed by the Doritos Loaded. They should make a taco seasoning based off Doritos flavors so you can marinate meat in it.

— Paul Light (@paullighttimlin) July 2, 2014

Not going to lie, I kind of really want to try Doritos Loaded.

— Nikki Rappaport (@nikkirap) July 2, 2014

7-11 invented inside-out nachos. Game over, man, game over. http://t.co/eB0pGCUjU2

— Vince Mancini (@Filmdrunk) July 2, 2014

7-Eleven’s Fully Loaded Doritos Just Fast-Tracked The Impending Food Apocalypse http://t.co/XwhAapYtbk

— Ashley Burns (@MayorBurnsy) July 2, 2014

Just convinced my local @7eleven to sell me the loaded @Doritos early. Fam, these are the gospel of taste. pic.twitter.com/WcgIRcdoRq

— Joe Pollicino (@akaTRENT) July 2, 2014

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