Megyn Kelly's new morning show is resulting in "total panic" among network officials, NBC insiders have said, according to The Daily Beast.
The Daily Beast reported that Kelly's NBC colleagues were worried that the former Fox network anchor would retain her current poor ratings when she debuts "Megyn Kelly Today" on Sept. 25.
The concerns come amid decisions made by the network's news division to scrap the already established "Today's Take" and replace it with Kelly's new 9 a.m. show.
The anchor's first NBC series, "Sunday Night with Megyn Kelly" tanked in terms of viewership, with Breitbart reporting that the show drew a low of 3.21 million viewers on July 9.
Kelly sparked controversy with an interview with Infowars host and conspiracy theorist Alex Jones, who released recordings of a pre-interview between the two.
Since then many critics have questioned NBC's move to bring Kelly to daytime viewers.
"A lot of people were watching the magazine show to try to get a sense of her appeal to the daytime demographic and a sense of how she would be outside of the Fox environment," a veteran daytime television impresario told The Daily Beast. "Fox News skews very male… I always tend to think of her as more of a guy's girl than a girl's girl… It's extremely challenging, and I'm not sure Megyn's personality really connects with women."
Meanwhile, television news analyst Andrew Tyndall told The Daily Beast that "the Sunday show laid such an egg that any claims that she had automatic star power, to get people in the door to see what she was doing, have been disavowed."
Jezebel noted that NBC executives were concerned about the scrutiny that may greet Kelly's upcoming morning show and were questioning if the $17 million pay check offered to the broadcaster was worth it.
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