PewDiePie’s YouTube show was cancelled after the famous YouTuber posted videos last month talking about a “Death to All Jews” stunt.
PewDiePie, whose real name is Felix Kjellberg, posted YouTube videos saying, he had paid two Indian men to hold up a sign that read “Death to All Jews” while on camera, according to Variety.
As a result, YouTube is now canceling the second season of PewDiePie’s reality show. The video-sharing company is also removing PewDiePie’s channel from its premium ad program, despite it having more than 53 million subscribers – the most of any channel on YouTube.
“We’ve decided to cancel the release of ‘Scare PewDiePie’ season 2 and we’re removing the PewDiePie channel from Google Preferred,” a YouTube spokesperson said in a statement on Tuesday, according to Variety.
Google Preferred is an advertising platform that allows YouTuber’s with huge followings to gain sponsorship, according to Engadget.
This move came just hours after Disney’s Maker Studios severed ties with PewDiePie as well, citing the same controversial “anti-Semitic messages” seen in the videos, which have been taken down since then, Engadget reported.
Kjellberg will still be able to run ads on his YouTube channel, but now that his channel is no longer part of Google Preferred, the Vlogger will likely see a major drop in revenue.
The YouTuber posted a video, which is no longer up, defending his actions, according to Engadget.
“What I just think – and I believe strongly in – is that it is 2017 now. We’re going to have to start separating what is a joke, and what is actually problematic,” Kjellberg said in the video. “Is a joke actually pure racism? Is something that would be considered a joke purely homophobic, or anti-Semitic and all these things? Context f***ing matters.”
According to YouTube's guidelines, “There is a fine line between what is and what is not considered to be hate speech,” Variety noted. “For instance, it is generally acceptable to criticize a nation state, but not acceptable to post malicious, hateful comments about a group of people solely based on their race.”
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