Pharrell Williams took the 10-gallon hat to new heights Sunday night at the 56th Annual Grammy Awards with a look that had Twitter users comparing it to the Arby's logo and Smokey the Bear.
As soon as the man behind songs like Daft Punk's "Get Lucky" hit the red carpet, Twitter went abuzz with photos and jokes about the massive brown hat.
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Pharrell's hat also inspired its own Twitter account.
Despite his odd headpiece, the 40-year-old producer/singer/songwriter cleaned up at Sunday's Grammys, taking home four awards for Producer of the Year, Record of the Year, Album of the Year, and Best Pop Duo Performance for his collaboration with Daft Punk on "Get Lucky."
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