A Los Angeles man drank 10 Cokes a day for month to test the human body under the stress of massive sugar intake, and then documented the experiment in a series of videos.
The Los Angeles Times reported Wednesday that George Prior began his journey weighing 168 pounds. Thirty days later, the fit 50-year-old had gained 23 pounds and nearly doubled his body fat percentage. Likewise, his blood pressure rose to an unhealthy 145/96.
"You're probably thinking, everyone knows it wouldn't be healthy to drink 10 Cokes a day, and besides, I only drink four Cokes a day," Prior wrote on his blog,
10CokesADay.com.
"That's true, perhaps you're only drinking four Cokes, but if you add in the two glasses of orange juice, the two sweetened coffee drinks from Starbucks, the 16-ounce Odwalla drink, the two 'healthy' brand ice teas and the $9 fruit smoothie you waited 10 minutes in life for, you've made my 10 Cokes look like child's play."
A standard 12-ounce can of Coca-Cola contains 140 calories and 39 grams of sugar. That's 14 more grams of sugar than the World Health Organization recommends as a daily limit.
Multiplying that by 10, Prior consumed 1,400 calories and 390 grams of every day — just from slurping down the brown sludge.
"I feel heavier, I can’t wear my long pants to work anymore," he said in one of his final videos. "My clothes all fit tightly and I can't bend over easily."
Disturbingly, Prior said that he also had an ever-increasing craving for sugar, even though he was already consuming 390 grams a day. That gave his viewers a sobering look into the nature of human addiction, which was also confirmed by the attendant withdrawal after the fact.
"The worst actual physical discomfort was in the two days after I stopped drinking the Cokes," he explained. The withdrawal left him feeling "nauseated and tired and without appetite."
Yahoo Health noted that Prior's experiment came 10 years after filmmaker Morgan Spurlock ate three McDonald’s meals for 30 days straight for his "Super Size Me" documentary.
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