'Zoolander 2': Ben Stiller, Owen Wilson Hit Runway to Announce Sequel

Ben Stiller and Owen Wilson made a surprise appearance in the Valentino runway show appearing as male models Derek Zoolander and Hansel to announce “Zoolander 2” during Paris Fashion Week.

The film is expected to be about Derek Zoolander’s attempt to reinvent himself as male modeling changes.

Paramount Pictures tweeted about the stunt to promote the film, which is set for release on Feb. 12.

So hot right now: Derek & Hansel blaze down the @MaisonValentino runway, #Zoolander2 announced. Coming Feb. 12, 2016. pic.twitter.com/yZoHdcsvzH

— Paramount Pictures (@ParamountPics) March 10, 2015

Stiller also posted about the movie on Instagram.

 

Apparently Derek and Hansel have come to terms on #Zoolander2 😗

A photo posted by Ben Stiller (@benstiller) on Mar 10, 2015 at 7:47am PDT

Off the runway, the actors stayed in character, posing backstage with Vogue’s Anna Wintour and snapping photos with a selfie stick before leaving.

Justin Theroux wrote the script for the sequel, which also will include Christine Taylor, Will Ferrell, and Penelope Cruz.

The original 2001 comedy grossed $60.8 million worldwide.

The runway appearance grabbed the attention of social media.

Ha, best way to announce a movie EVER RT: Ben Stiller Announces 'Zoolander 2' at Paris Fashion Week http://t.co/yVz5MmzCud @rollingstone

— Jesse Lewis (@JesseDeanLewis) March 10, 2015

I find tall this viral stage marketing for #Zoolander2 cringe worthy. You can't go home again. The sequel cant be as good as the classic.

— Sef Gray (@sefgray) March 10, 2015

Not so psyched about Zoolander 2, but as a publicity stunt, this is awesome. http://t.co/6x8VEy7qT2

— Katie Amos (@KatieAmos2) March 10, 2015

Announcing Zoolander 2 by Zoolander and Hansel walking the Valentino Paris fashion week show is the best publicity stunt I've ever seen 👏👏👏

— leish barlow (@leish_barlow) March 10, 2015

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