In the cutthroat world of cable news television ratings, even the Weather Channel's "Wake Up With Al" Roker whipped two liberal-leaning early news shows — CNN's "New Day" and MSNBC's "Morning Joe" — this month and bragged about it, although it looks like all three are slugging it out at the bottom of the barrel.
The
Weather Channel tweeted, "Thank you, @weatherchannel viewers. The week of 10/6, WUWA outperformed CNN, and during the week of 10/20, outpaced MSNBC, CNBC and CNN."
Breitbart commented, "'Morning Joe' has been shedding viewers for about a year. 'New Day' is shaping up to be one of television's all-time titanic disasters. In other words, it's not that Al Roker's numbers are so high, it's that CNN's and MSNBC's numbers are so low."
"Overall, this is another sign of the slow-motion fall of left-wing cable news network," Breitbart added.
"While — thanks to great producing, on-air talent and a willingness to cover news stories the left-wing MSM ignore — Fox News soars, there is just no reason anymore to tune into CNN or MSNBC.
"With some notable exceptions, CNN's anchors are mostly tired, left-wing, smug, or a mixture of all three; and unless it's a poop cruise or an airliner that CNN suggests might have been abducted by aliens, the Zucker Network offers the same old left-wing narratives presented in the same old left-wing way.
"For its part, MSNBC is nothing more than left-wing talk radio with pictures."
But the battle continues among the three, as MSNBC ran an ad claiming, "2014 marks the fifth straight year Morning Joe continues to beat CNN. Since 2010 Morning Joe has out-delivered CNN as the place to get the top news headlines, comprehensive analysis, and election coverage."
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"What MSNBC forgot to mention in their 'we beat CNN' ad is that CNN is at the bottom of the barrel in terms of cable news ratings, especially its morning show 'New Day,'" Breitbart commented.
As for conservative Fox News, Breitbart noted, "Conveniently, nowhere in the commercial did MSNBC mention that Fox News and its morning show 'Fox & Friends' consistently dominates cable news, with its morning show consistently averaging more viewers than MSNBC and CNN combined."
Things aren't so great at the Weather Channel, either. The network's ratings have slipped to 214,000 daily viewers and in the past two months, it has laid off 80 employees,
Gawker's "The Vane" notes.
In a statement to the
Huffington Post, The Weather Channel noted, "After a careful analysis of our business, we made the difficult decision today to eliminate roles across all functions and levels.
"The television business is shifting and in order for us to compete in the future, we need to reallocate and better focus our resources on what we know our audiences want. The changes we are making today are necessary, difficult and the responsible way for us to move forward."
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