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Tags: One Million Moms | Chobani | lesbian | christian | ad

Christian Group Protests Yogurt Company's Lesbian Ad

By    |   Thursday, 18 June 2015 04:50 PM EDT

A Christian group is protesting the yogurt company Chobani for its new commercial that features a naked married lesbian couple in bed, saying it's an attempt "to normalize sin."

One Million Moms, a group started by the American Family Association, has launched a campaign to get the commercial pulled and may launch a boycott if Chobani refuses.

Story continues below video.



"Chobani should be ashamed of their latest commercial for attempting to normalize sin by featuring two women naked in bed together," the group said in a statement.

The commercial shows one woman eating yogurt in bed and stroking the other woman's foot, whose face is not shown until the end of the commercial, when it's revealed that the two women are wearing matching wedding bands, which One Million Moms says also promotes same-sex marriage.

The ad is part of a series of commercials the company is doing called "Love this Life," which are supposed to be more about more about lifestyle than product.

Chobani Chief Marketing Officer Peter McGuinness told Ad Week that the commercial is a "natural progression" of the campaign.

"For us, it's why not [feature a same-sex couple] — not why," McGuinness explained.

"There's nothing new here, per se. Inclusion and equality has been and is foundational and fundamental to the company."

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US
A Christian group is protesting the yogurt company Chobani for its new commercial that features a naked married lesbian couple in bed, saying it's an attempt "to normalize sin."
One Million Moms, Chobani, lesbian, christian, ad
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2015-50-18
Thursday, 18 June 2015 04:50 PM
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